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Glad Tent was an award winning campaign with Alma DDB. Taking their product and revolutionizing the way that everyone looks at it. By using distributing their tents to music festivals around the world, they were not only able to help house thousands of festival goers, but they were also able to help with the cleaning process.
The Glad Tent breaks down into a disposable trash bag where the festival attendees can dispose of all of their waste before leaving the event.